April, 2015 - We were invited by Adidas to propose a new take on the classic Adidas Forum trainer, exploring the rich history of the brand, an idea of collective memory and our personal ideas of heritage. The only restriction imposed was to keep the sole of the trainer; all other aspects of the design were up to our creative endeavours.
"One of the other designs selected to be made into
a prototype at the Adidas factory was by Marco Baitella,
who found a connection between personal and collective memory in the 1996 film Space Jam. From there, he chose
to deconstruct a basketball to use as the material forthe trainer. Baitella said the project gave him the opportunity
'to explore the world of the trainers from many aspects,
in terms of technical construction and general culture."